Brand Camper

Camper Shoes: A Legacy Born in Mallorca

Camper, a contemporary footwear brand with global recognition, has its roots firmly planted on the island of Mallorca, Spain. Founded in 1975 by Lorenzo Fluxà, Camper reflects the family’s rich shoemaking heritage, which spans over four generations. Lorenzo sought to create a brand that combined tradition and innovation, responding to the demand for a fresh, modern style of footwear. Today, Camper shoes are known for their creative, durable, and unique design that has captivated wearers worldwide.

To truly appreciate Camper's story, we must rewind to 1877, when Antonio Fluxà, a skilled Mallorcan cobbler, embarked on a transformative journey to England. There, he discovered advanced industrial shoemaking techniques and returned with the island's first sewing machines, along with a bold vision to revolutionize footwear production. His pioneering spirit laid the groundwork for a family legacy in shoemaking.

Fast forward to 1975, Lorenzo Fluxà inherited his grandfather’s factory and founded Camper during a period of cultural transformation in Spain. Emerging from the shadow of Franco’s dictatorship, the nation experienced a surge of creativity and freedom—values that became integral to Camper’s identity. From the start, the brand stood for individuality, innovation, and comfort.

Camper shoes are still designed and developed in Inca, Mallorca's rural heart, where a dynamic team of artisans and designers craft approximately 500 new models each season. This combination of traditional craftsmanship and cutting-edge design techniques has enabled Camper to create iconic lines like Pelotas, which boasts over 11 million pairs sold since its 1995 debut, and TWINS, a playful collection challenging the idea that shoes must be identical.

The brand's first store opened in Barcelona in 1981, reflecting Camper’s bold and unconventional approach to retail. By 1992, it had expanded to fashion capitals like Milan, Paris, and London, and today, Camper shoes are sold in over 400 stores across 40 countries, reaching millions of customers each year.

Camper has always been at the forefront of blending creativity with functionality. From the Camaleon, inspired by the rustic shoes of Mediterranean farmers, to the eco-conscious Wabi slippers, the brand continually reinvents its classics. The Beetle line, renowned for its lightweight construction and anatomic sole, exemplifies Camper’s commitment to comfort and innovation.

One of Camper's most recognizable projects is 'Camper Together', a collaboration platform that partners with world-renowned designers and architects to create unique footwear lines and unforgettable retail experiences. From Scandinavian minimalist Alfredo Häberli to Spanish architect Benedetta Tagliabue, these partnerships celebrate diversity and creativity.

In addition to crafting exceptional footwear, Camper has redefined the shopping experience. Each Camper store is uniquely designed to reflect local culture while maintaining the brand’s core identity. Whether in Camper UK locations or flagship stores worldwide, visitors are welcomed into vibrant, engaging spaces that embody the brand’s Mediterranean spirit.

Under the leadership of Miguel Fluxà, representing the fourth generation of the family, Camper continues to thrive as a global brand. The company’s ethos, "Reinvent your reality and start with your shoes," remains central to its mission of delivering footwear that blurs the line between casual and refined.

Camper's remarkable journey from a small cobbler’s workshop in Mallorca to an international footwear powerhouse is a testament to the enduring power of creativity, craftsmanship, and family tradition. Whether you’re exploring Camper UK stores or wearing a pair of Camper shoes, you’re stepping into a legacy of innovation and style that has stood the test of time.